NEW YORK, Jan. 30, 2018 (GLOBE NEWSWIRE) — Chrome Industries, the maker of indestructible gear for living in the city, has signed digital marketing firm SYZYGY North America to provide paid digital media services. The program includes media and content strategy, programmatic and paid search planning and buying, and data and insights services.
John Evons,VP, Global Digital Commerce for Chrome said: “We aim to provide our active customers with the best possible integrated experiences with our brand and products. We believe that the selection of SYZYGY will help us fulfill that promise across our digital advertising efforts. We were impressed by the SYZYGY’s team’s smart approach to Chrome’s business, their award-winning technology, and the favorable rates they are able to offer due to their buying power.”
Chrome Industries is headquartered in Portland, Oregon. SYZYGY will provide services from its New York office.
Megan Harris, Managing Director, SYZYGY North America, said: “Our team is honored to help Chrome connect with its customers online. The demand for Chrome’s innovative and useful bags, clothing, and footwear continues to grow and we’re proud to be working with their team of boundary breakers.”
Chrome Industries is a privately held maker of indestructible gear for living in the city. For 20 years, the company has designed and manufactured American-made gear from company owned and operated factories. With a passion for its community, Chrome retail HUBS engage community makers through local events, while also offering consumers a chance to build a custom bag at a Chrome Custom Sewing Station, discover new music, watch videos and exclusive screenings. Learn more at https://www.chromeindustries.com/.
SYZYGY AG is an international digital communications agency traded on the Frankfurt stock exchange since 2000 and partially owned by the WPP Group. We put human happiness at the heart of everything we do, and use digital technology to help brands become agents of positive change. Headquartered in Germany with offices in New York, London and Warsaw, our team of 700 professionals work with leading brands around the world, including Avis Budget Group, AMEX, BMW, L’Oréal, Mazda, and Samsung. Learn more at https://www.syzygy.us.
Head of Marketing